Why Mobile Matters for Your Website

| February 4, 2016 | Technology

Did you know that as of early 2014, internet usage via mobile devices exceeded PC usage for the first time?

Consider this additional statistic about the prevalence of mobile use: a January 2015 report by Global Web Index showed that 80% of all internet users now own a smartphone.

Google’s recent mobile-friendly update is a response to the trend toward increased mobile use for everything from web search to email and social media use. But it’s caught many small businesses off guard.

Learn more about the impact of what bloggers and pundits are calling Google’s “Mobile-geddon” — and 3 additional reasons why mobile matters for your company website.

Rank higher in search engines

Point of fact: if you have a website, you want it to rank high in search. Consider a mobile-friendly site a key search engine optimization strategy for the majority of visitors to your site.

What’s all the fuss about Google’s latest update? The new mobile-friendly algorithm assesses the relevance of websites searched on a page-by-page basis. If your pages aren’t mobile-friendly, mobile users won’t find your site — so be sure to make your most important pages mobile-friendly first.

A mobile-friendly plug-in is a quick fix for WordPress, Joomla and Drupal users until you can revamp your site for mobile users.

Gain a competitive advantage

With mobile use dramatically on the rise, nimble small business owners can be among the first to update their sites for mobile users so they can outperform the competition in mobile searches.

Consider the update a chance to edge ahead of businesses similar in size to your own, but also big corporations that need much more time to update massive websites with copious pages to re-index.

A site upgrade is probably overdue

Most business owners don’t regularly review the effectiveness of their websites, even though their websites are probably their most important marketing tool. Content becomes outdated. Company blogs aren’t kept up to date. If it’s been a few years since you launched your site it may be time to re-brand.
Mobile matters, but so does a relevant, well-branded, easy-to-navigate website.

Consider your mobile-friendly upgrade a chance to evaluate how well your website currently represents your business — then launch your new web-friendly site accordingly.

Maximize your most potent marketing tool

Odds are you’ve invested significant time and money to market your business. Making the switch to a mobile-friendly website is a cost-effective decision to ensure customers are finding you.

Most consumers research companies online before they buy; therefore, mobile users expect they’ll be able to find information quickly and easily on their devices. A recent Kissmetrics article reported that 47% of consumers expect a web page to load in 2 seconds or less — and 40% abandon a website that takes more than 3 seconds to load.

If you’re convinced it’s worthwhile strategy to ensure your site displays correctly on smartphones and tablets, explore this quick and easy tool to help you build a fully responsive mobile-friendly website.

Recommendations

  • Check whether your site is mobile-friendly by typing your URL into this Google tool.
  • Review Google’s guide to building smartphone-friendly websites.